#businessgoesviral
Empowering SMEs to achieve digital transformation through upskilling young employees
Partner organizations
6
Partner countries
Italy
Croatia
Austria
Duration
Nov. 2022 – Oct. 2025
The #businessgoesviral project implements and tests the concept of using privately acquired social media skills of GenZ employees to build an online presence in the company. To this end, online micro-courses on social media marketing for GenZ and young adults are being developed.
With these courses, young adults can expand their digital skills in order to be able to use them professionally. On the one hand, this concept offers a contribution to New Work Strategy and at the same time supports companies in building their social media presence.
Results
- Interactive micro online courses on social media marketing
- Guide for micro and small businesses
- Talent Check for Digital Marketing
Partner
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or OeAD-GmbH. Neither the European Union nor the granting authority can be held responsible for them.
