Empowering MSEs to achieve digital transformation through upskilling young employees

Partner organizations


Partner countries



11/2022 – 10/2025

The #businessgoesviral project implements and tests the concept of using privately acquired social media skills of GenZ employees to build an online presence in the company. To this end, online micro-courses on social media marketing for GenZ and young adults are being developed.

With these courses, young adults can expand their digital skills in order to be able to use them professionally. On the one hand, this concept offers a contribution to New Work Strategy and at the same time supports companies in building their social media presence.


  • Interactive micro online courses on social media marketing
  • Guide for micro and small businesses
  • Talent Check for Digital Marketing

More Information


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